2021/08/26
活動報告
報告者: | Robert E. Morgan Sir Julian Hodge Chair and Professor of Marketing & Strategy, Cardiff Business School, Cardiff University, U.K. Yiannis Kouropalatis Lecturer in Marketing and Strategy, Cardiff Business School, Cardiff University, U.K. |
演 題: | A diagnostic tool to determine a strategic improvisation readiness index score (IRIS) to survive, adapt, and thrive in a crisis |