2021/09/01
活動報告
報告者: | Avimanyu (Avi) Datta Professor, Strategy and Entrepreneurship and George R & Martha Means Center for Entrepreneurial Studies, Illinois State University, U.S.A. |
演 題: | Strategic Renewal of Hollywood Movies by TMT as Agents of Change: The Impact of Change in TMT and Narrative Transformation on Franchise Performance |